FoodLab / For food product teams
Food,
imagined.
A studio for food product development teams. Design a new food, change its formulation and process, and check the predictions before the first test batch.
01 / The studio
One dish,
every decision.
The food sits at the centre and everything you can change about it opens around it, so a team can work through a change in recipe or process before the first test batch.
- Formulation
- Ingredients and amounts gather under the dish as heaps you can scale.
- Predictions
- Heat, time, storage and composition questions, each with its inputs and how far to trust it.
- Compare
- Keep a baseline, change one thing, and see what moved.
02 / A closer look
A world in
every detail.
The smallest decisions change the whole experience. Foodlab helps an idea hold together from first form to final process.
Give an idea its first shape.
Start with silhouette, proportion and the moment someone meets it.
03 / Geist, alongside · concept artwork
An idea, in
conversation.
Start with a brighter pear note, a softer shell or a texture you want to explore. Develop the direction with Geist.
“What should I try next?”
Begin with Geist ↗A clear distinction
Wonder, with
its evidence.
ConceptAn appearance to explore.
PredictionA model and its assumptions.
ObservationWhat you actually measured.
Useful things
Before you
begin.
Who is FoodLab for?+
Food product development teams: the R&D, product and culinary people who design new foods and test them before a production run. Access is by invitation for now.
What do the visuals represent?+
Images and appearance are concept artwork. Predictions carry their own inputs and assumptions. Observations record what you actually measure.
Where do I begin?+
Open FoodLab with a food, ingredient, texture or question. Geist can help you shape a starting direction.