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Ask foodgeist what you should do with your current knowledge. Just type your profession and years of experience. The app will give you several ideas to pivot your knowledge into the food world!

Ask foodgeist what kind of products you could create. Just type the category and have fun! In this methodology, you’ll create combinations using three columns: Knowledge (ranging from Professional to Beginner), Price of the Product (High, Medium, or Low), and Perceived Risk by the User (High, Medium, or Low). By connecting elements from each column, you form a trio that represents a specific user profile, product price, and perceived risk. For instance, γB2 means Beginner Level Knowledge, Medium Cost of the Product, and Medium Perceived Risk by the User. By generating all possible combinations, you can analyze different scenarios or user profiles to better understand their decision-making process in various situations.