Researching Internet-Based Populations: Advantages and Disadvantages of Online Survey Research, Online Questionnaire Authoring Software Packages, and Web Survey Services

Abstract

This article examines some advantages and disadvantages of conducting online survey research. It explores current features, issues, pricing, and limitations associated with products and services, such as online questionnaire features and services to facilitate the online survey process, such as those offered by web survey businesses. The review shows that current online survey products and services can vary considerably in terms of available features, consumer costs, and limitations. It is concluded that online survey researchers should conduct a careful assessment of their research goals, research timeline, and financial situation before choosing a specific product or service.